Jo is responsible for creating our products and Gem is responsible for running the business. Jo is an experienced teacher of Art & Textiles at Ringwood School in Hampshire and comes from a family of artists. She is inspired by nature and uses natural forms and the environment to influence her work, in particular, the patterns, ripples and reflections in water. Jo is passionate about her work and in the past has created a range of bespoke pieces such as Felt pictures, personalised wedding cake toppers and children’s illustrations. Currently, she is focusing on creating hand painted, decorative ceramics which demonstrate and highlight her passion for colour and pattern.
As coordinator of By Jo Crafts, Gem is responsible for promoting, marketing and managing the business. Her understanding and experience of product marketing has enabled the business to flourish. Her organisational skills, drive and motivation compliment Jo’s creativity – making them an ideal partnership.